Merlin Studio is my motion and graphic design studio that I freelance for, and we needed a fun brand to show the services we provide to our clients! We wanted to do something unique while also being fun and show the quality we provide. I went with the concept of "Merlin" as I have always been a fan of the Legend of Arthur, and I wanted the onomatopoeia of "Merlin Motion" to help make the brand memorable. The theme became "crafted by creative wizards" — which helped shape the vibe, direction, and mascot of the brand.

I include the style guide below to demonstrate how the brand works and also how I layout style guides for brands.

Merlin Studio

Illustration | Small Business | Branding